Brand loyalty
demands alignment.
Using the essentials of fiction, we help you connect with audiences in ways that "playbook" strategies can't.
The Copycat Approach
Effective communication starts from within.
Content
Production
Your
Ruthless
Why
Channel
Strategies
Messaging
Frameworks
Strategic
Narrative
To escape the cluttered, predictable messaging of their industry, teams need to be fully aligned around a unique, powerful story that only they can tell. In search of your singular Ruthless Why to unite decision-making and supercharge sales and marketing, we guide brands worth believing in through Active Listening sessions and collaborative Narrative Workshops.
To escape the cluttered, predictable messaging of their industry, teams need to be fully aligned around a unique, powerful story that only they can tell. In search of your singular Ruthless Why to unite decision-making and supercharge sales and marketing, we guide brands worth believing in through Active Listening sessions and collaborative Narrative Workshops.
Hero's Journey
Good stories are dynamic. We see the protagonist work toward their goals and change over time. Likewise, your hero’s journey defines your character’s path forward—“how” you live out your “why”—which serves as a rallying call for your organization and a directional force for all future marketing motions.
World Building
We map the world you exist in—literally—making it easier and more intuitive to grasp the many nuances of your landscape, at a glance.
Character Development
Knowing what you’re up against, we then develop the hero capable of overcoming these obstacles and leveraging the available opportunities. This is the protagonist your audience will gladly root for.
Copycat’s Ruthless Why.
Because everyone—and we mean everyone—deserves better.
Consumers deserve inspiring, authentic, enjoyable content and solutions that improve their lives. Brands deserve stability, confidence, and consistency in their communications and decision-making, paving the way for growth. Employees deserve to feel empowered, fulfilled, and inspired by the work they’re doing.
All the above demands a visceral narrative throughline. So we built a process to weave it together.
Request a Narrative Hot Take
Curious what the cats have to say? Share a bit about your brand and we’ll give you our honest assessment of how best to strengthen your Strategic Narrative.
Your brand won’t make it far without a roadmap. Messaging Frameworks provide repeatable structure to anyone producing content or leading sales and marketing initiatives across your brand’s many touchpoints. Speak from a single voice with a shared vocabulary, even as you adapt to each placement.
Your brand won’t make it far without a roadmap. Messaging Frameworks provide repeatable structure to anyone producing content or leading sales and marketing initiatives across your brand’s many touchpoints. Speak from a single voice with a shared vocabulary, even as you adapt to each placement.
Solution Frameworks
These highly functional and easily adoptable positioning breakdowns define the narrative of every product or service powering your brand promise.
Uniting narrative
Elevator pitch
Audience pain points
Key differentiators
Proof points
Outcomes
Audience breakdown
Objectives
Communication tactics
Language model
Examples & templatesChannel Frameworks
These articulate how your brand character behaves and speaks on your most essential marketing channels, from paid ad and social to cold email, SEO, customer service macros, and beyond.
Every channel needs a strategy bespoke to your brand and its targets. Our custom strategies and quarterly content calendars—from LinkedIn and Meta to blogs and outbound motions—are designed to actively engage your readers, create a bi-directional relationship, and instill trust through cohesive, authentic content aligned with your overall narrative.
Every channel needs a strategy bespoke to your brand and its targets. Our custom strategies and quarterly content calendars—from LinkedIn and Meta to blogs and outbound motions—are designed to actively engage your readers, create a bi-directional relationship, and instill trust through cohesive, authentic content aligned with your overall narrative.
Signal Testing
To crack what actually resonates, you must create messaging signals and identify the attractors in real-time. With iterations each month, we keep a pulse on—and cater content toward—the pain points and solutions your audience responds to.
Novel tactics
Data analysis
Audience segmentation
Iterative campaigns
Real-time adjustments
Multivariate testingEvergreen topics
Buildable content pillars
Ownable arguments
Audience listening
Tactful engagementAudience Building
It’s not about splashy sound bites or one-and-done campaigns. Rather, it’s about consistent, high-quality content that builds into a larger narrative. When you speak organically—as a brand or individual—you earn the ongoing interest of a loyal audience.
Lead Generation & Conversion
All marketing efforts lead back to ROI. To maximize impact, each channel strategy is carefully crafted to contribute to a healthy interplaying marketing mix.
Cohesive strategies
Tactical cross-posting
Boosted posts
Customer journey
Pipeline optimization
Content is the vehicle that drives your narrative out into the world and engages your audience. Our omni-channel, turnkey Content Production includes verticalized expertise, meticulous editorial and quality control, nimble project management, custom content pipelines, and CMS integration.
Content is the vehicle that drives your narrative out into the world and engages your audience. Our omni-channel, turnkey Content Production includes verticalized expertise, meticulous editorial and quality control, nimble project management, custom content pipelines, and CMS integration.
Omni-Channel Marketing Collateral
Whether you’re looking to improve a specific channel or connect all touchpoints to a single source of truth, our verticalized writers and medium editors produce every type of content you’ll need.
White papers & gated assets
Thought leadership
Blogs & newsletters
Automation emails
Websites
Organic socialPaid ad
Paid social
Landing pages
Lead funnels
Sales decks
Sales scriptsConversion-Ready Content
Ready-to-buy customers just need that final touch—a friendly hand on their shoulder, nudging them forward to say yes to your solution.
Ghostwritten Communications
When it’s time to put yourself center stage, Copycat has multi-talented writers ready to work behind the scenes—emulating your unique voice and leveraging your expertise in service of your ultimate goals.
(Pay no attention to the cat behind the curtain!)
LinkedIn content
Executive communications
Ghostwritten books
Community or owned-media content
Courses & training
Custom creative projects
Custom solutions for agency partners.
Marketing, branding, design, creative, and ad agencies leverage Copycat to solve talent acquisition problems, streamline content pipelines, establish stronger strategy-to-content workflows, produce content at scale for every medium and industry, and improve their offerings through our narrative solutions.
To escape the cluttered, predictable messaging of their industry, teams need to be fully aligned around a unique, powerful story that only they can tell. In search of your singular Ruthless Why to unite decision-making and supercharge sales and marketing, we guide brands worth believing in through Active Listening sessions and collaborative Narrative Workshops.
To escape the cluttered, predictable messaging of their industry, teams need to be fully aligned around a unique, powerful story that only they can tell. In search of your singular Ruthless Why to unite decision-making and supercharge sales and marketing, we guide brands worth believing in through Active Listening sessions and collaborative Narrative Workshops.
World Building
We map the world you exist in—literally—making it easier and more intuitive to grasp the many nuances of your landscape, at a glance.
Character Development
Knowing what you’re up against, we then develop the hero capable of overcoming these obstacles and leveraging the available opportunities. This is the protagonist your audience will gladly root for.
Hero's Journey
Good stories are dynamic. We see the protagonist work toward their goals and change over time. Likewise, your hero’s journey defines your character’s path forward—“how” you live out your “why”—which serves as a rallying call for your organization and a directional force for all future marketing motions.
Your brand won’t make it far without a roadmap. Messaging Frameworks provide repeatable structure to anyone producing content or leading sales and marketing initiatives across your brand’s many touchpoints. Speak from a single voice with a shared vocabulary, even as you adapt to each placement.
Your brand won’t make it far without a roadmap. Messaging Frameworks provide repeatable structure to anyone producing content or leading sales and marketing initiatives across your brand’s many touchpoints. Speak from a single voice with a shared vocabulary, even as you adapt to each placement.
Solution Frameworks
These highly functional and easily adoptable positioning breakdowns define the narrative of every product or service powering your brand promise.
Uniting narrative
Elevator pitch
Audience pain points
Key differentiators
Proof points
OutcomesChannel Frameworks
These articulate how your brand character behaves and speaks on your most essential marketing channels, from paid ad and social to cold email, SEO, customer service macros, and beyond.
Audience breakdown
Objectives
Communication tactics
Language model
Examples & templates
Every channel needs a strategy bespoke to your brand and its targets. Our custom strategies and quarterly content calendars—from LinkedIn and Meta to blogs and outbound motions—are designed to actively engage your readers, create a bi-directional relationship, and instill trust through cohesive, authentic content aligned with your overall narrative.
Every channel needs a strategy bespoke to your brand and its targets. Our custom strategies and quarterly content calendars—from LinkedIn and Meta to blogs and outbound motions—are designed to actively engage your readers, create a bi-directional relationship, and instill trust through cohesive, authentic content aligned with your overall narrative.
Signal Testing
To crack what actually resonates, you must create messaging signals and identify the attractors in real-time. With iterations each month, we keep a pulse on—and cater content toward—the pain points and solutions your audience responds to.
Novel tactics
Data analysis
Audience segmentation
Iterative campaigns
Real-time adjustments
Multivariate testingAudience Building
It’s not about splashy sound bites or one-and-done campaigns. Rather, it’s about consistent, high-quality content that builds into a larger narrative. When you speak organically—as a brand or individual—you earn the ongoing interest of a loyal audience.
Evergreen topics
Buildable content pillars
Ownable arguments
Audience listening
Tactful engagementLead Generation & Conversion
All marketing efforts lead back to ROI. To maximize impact, each channel strategy is carefully crafted to contribute to a healthy interplaying marketing mix.
Cohesive strategies
Tactical cross-posting
Boosted posts
Customer journey
Pipeline optimization
Content is the vehicle that drives your narrative out into the world and engages your audience. Our omni-channel, turnkey Content Production includes verticalized expertise, meticulous editorial and quality control, nimble project management, custom content pipelines, and CMS integration.
Content is the vehicle that drives your narrative out into the world and engages your audience. Our omni-channel, turnkey Content Production includes verticalized expertise, meticulous editorial and quality control, nimble project management, custom content pipelines, and CMS integration.
Omni-Channel Marketing Collateral
Whether you’re looking to improve a specific channel or connect all touchpoints to a single source of truth, our verticalized writers and medium editors produce every type of content you’ll need.
White papers & gated assets
Thought leadership
Blogs & newsletters
Automation emails
Websites
Organic socialConversion-Ready Content
Ready-to-buy customers just need that final touch—a friendly hand on their shoulder, nudging them forward to say yes to your solution.
Paid ad
Paid social
Landing pages
Lead funnels
Sales decks
Sales scriptsGhostwritten Communications
When it’s time to put yourself center stage, Copycat has multi-talented writers ready to work behind the scenes—emulating your unique voice and leveraging your expertise in service of your ultimate goals.
(Pay no attention to the cat behind the curtain!)
LinkedIn content
Executive communications
Ghostwritten books
Community or owned-media content
Courses & training
Custom creative projects